Our journey began years ago when packing lunch every morning for my daughter.
She always brought a string cheese in her lunch bag—and every day, it rolled off the traditional flat ice packs and warmed up before lunchtime. After one too many warm cheeses, we put our heads together and created our first product: a double-walled container with cooling gel, a secure lid, and a clever non-roll design. And just like that, the Cheese Chiller was born.
Our mission was simple: make lunch and snack packing easier for families, especially for busy parents who want peace of mind knowing snacks stay fresh. Before long, the Cheese Chiller became a go-to companion not just for kids’ lunches, but for post-workout snacks, road trips, errands, hikes, workdays, and even for carrying insulin. Its versatility and convenience showed us how many people needed smarter cooling solutions for everyday life.
And that natural evolution led us to fitFridge.
fitFridge expands on everything our customers loved about the Cheese Chiller—freshness, convenience, and simplicity—and brings it to a wider range of snacks. Designed to keep healthy snacks at the perfect temperature, fitFridge is our next step toward creating a full family of innovative, compact cooling products.
From one small idea sparked by a warm string cheese, we’ve grown into a mission-driven brand focused on making healthy snacking easier, fresher, and more convenient for everyone. We couldn’t be more excited for you to experience fitFridge—and we hope it becomes a trusted part of your day, just like the Cheese Chiller.
Fresh snacks, happy routines. That’s the fitFridge way.